Kasapreko Bags Another Tourism Award

Kwabena Adjei

Dr. Kwabena Adjei, Founder of Kasapreko Company Limited was one of the notable African personalities recognised for their contributions to tourism in West Africa in particular and for their support towards the development of an identity for Africa as a whole at an event held recently in Accra, Ghana. Mary Ekah writes

Dr. Kwabena Adjei, Founder of Kasapreko Company Limited, makers of the hugely popular Alomo Bitters was among those honoured with the award of West African Personality of the year by the African Travel Market at its maiden Weizo Accra Conference which held at the prestigious La Palm Beach Hotel in Accra, Ghana. 

The conference with the theme “Seamless Travels in West Africa” brought together key players in the tourism and aviation industry within the sub-region to deliberate on the development and promotion of tourism.

Speaking at the event, the Founder, Kasapreko Company Limited, Dr. Kwabena Adjei said: “Kasapreko is a 100% African company; and its flagship brand, the hugely popular Alomo Bitters is a 100% African drink. In the past when foreigners think of Ghana, the only things that came to mind were Kente Cloth and the Black Stars. Today, they also think Alomo Bitters when they think of not just Ghana and Nigeria alone but of Africa as a whole. And the fact this global appeal was recognized by no other than CNN gives me and the company great pride because it shows that we Africans are capable of great achievements that are home grown”.

Receiving the award of West African Personality of the Year, Dr. Kwabena Adjei enjoined all key players in tourism within the sub-region to always give visitors a truly African experience. In his words: “when our foreign guests come, it is to experience the heartbeat of mother Africa; so we must do our best to enable them feel our rich culture in terms of hospitality, music, food and drink. They must know they are in Africa and not just a replica of a similar facility in Europe.”

Other notable personalities similarly honored at the event were the Executive Governor Of Cross Rivers State ably represented by the Deputy Governor, Professor Evara Esu; the Ghanaian Minister of Tourism Culture and Creative Arts, Hon. Mrs. Elizabeth Ofosu-Adjare; Senator Florence Ita Giwa; and Ambassador Wanle Akinboboye of La Campagne Tropicana Resorts amongst others.

Kasapreko’s flagship brand Alomo Bitters which is currently the official tourism drink of Ghana, is packaged in 200ml PET and 750ml Glass bottle, and was developed in conjunction with the Center for Scientific Research into Plant Medicine in Ghana, an affiliate of the World Health Organisation. It contains natural ingredients, which enhances vitality and general well being.

Alomo Bitters is enjoyed all over the world; it is best enjoyed either straight or in a variety of exciting cocktail mixes.

In 2012 Alomo Bitters was awarded a Super Brand. CNN Money has also identified it to be amongst the top 5 emerging brands in the world.

Kasapreko Company Nigeria Limited recently introduced two new brands, Kalahari Bitters and Carnival Strawberry Liqueur, into the Nigerian market at a swank launch event at the premium Club Escape in Lagos.

Kasapreko Company Limited (KCL) is one of the leading and successful alcoholic and non- alcoholic beverage producers in Ghana. The company, which was first set up in the garage of the owner and businessman Dr. Kwabena Adjei in 1989 at Nungua has now grown into a multinational company with state-of-the-art automated factory located off the Spintex road.

 As a multi-national drinks manufacturing company, the company is into producing first class but affordable products using authentic traditional blends and world class technology in an environmentally responsible manner to satisfy its target consumers.